Marketing automation for charities

Intelligent and emotive
in equal measure

How we help charities with marketing automation


Your main focus is getting people emotionally invested in everything that you stand for. So is ours. We’re in the business of building relationships and so are you. This seems like a match made in heaven, doesn’t it?

Whether you’re trying to pique the interest of someone who hasn’t signed up to your cause before, or ensure a big player stays interested in what you have to say and what you’re doing, we have bullet-proof strategies to drive your ROI.


63% of charitable donors want to know exactly what their money is contributing to.

Force24 helps you to initiate and maintain that dialogue, regardless of the channel.

Why marketing automation?

Why marketing automation?

Benefits of marketing automation in the charity sector

  • Remove cold prospects from your lists and save on future campaigning
  • Nurture prospects until they’re ready to convert
  • Retarget past and current supporters with upsell and cross sell messages to suit them
  • Increase your ROI
  • Save your valuable time
  • Talk to all prospects personally without manual intervention
How we nurture

Marketing automation strategies to help charities grow awareness and increase donations

Nobody knows your audience better than you, but we make it our business to be a close second. 

Years of experience have taught us that no two contacts are the same. That’s why we’ve created software, and strategies to support it, that is the perfect blend of easy to automate to the masses while maintaining the personal touch and focusing on each contact, not all of them.


Prospect lifecycles

63% of charitable donors want to know exactly what their money is contributing to. It’s no surprise then that converting prospects into supporters takes time, effort and patience. Force24 helps you to improve consistency in your marketing campaign and takes the hard work out of nurturing valuable prospects to the point where they’re ready to convert.

Multi-channel automation

With so many fraudulent charities doing the rounds, people are getting increasingly suspicious. It has never been so important to make sure that your messaging is consistent in expressing views and beliefs. Using various marketing channels to cement your message in your prospects’ minds could be the difference between doubts and donations.

Objection handling

There’s always going to be a reason for your prospects not to part with their hard earned cash. Your job is to convince them that the good they’ll be doing outweighs the damage it will do to their wallets. Our job is to help you build the common doubts into an objection handling strategy that highlights the benefits succinctly and wins you supporters.


Your telemarketing team is busy. And they have a tough job. So why not make it that bit easier by only passing over leads when you know they’re ready? Using Force24’s intelligent lead scoring, prospects accrue points, which indicates quickly and easily the level of their engagement and the likelihood of conversion.

Local area search

Maintain the interest of your loyal supporters by giving them personalised updates of events or fundraisers taking place nearby. Force24’s local area search tool allows you to select prospects based on location, within a radius set by you, in order to target them with relevant information.


Transactional comms

Solidify your supporters’ trust by sending them transactional communications using their preferred channel to confirm donations, approve event attendance and more. All automated for minimal fuss.

Let us help you to help others

We work as an extension of your own team, with support every step of the way. From building powerful creative to make sure you’re saying and showing your message in the right way, to ensuring your pitch perfect message is being heard with a dedicated team of deliverability experts.

Speak to us today about how we can help your charity