Lead nurturing

Strategies to support
pre-sale nurturing

Keep potential customers engaged until they’re ready to convert

Marketing teams generate leads, and sales teams close on the ones that are ready to convert, but what about those leads that aren’t quite ready yet? Often, nobody takes responsibility over them, which means they get forgotten, and picked up by another company. So who should shoulder the burden? It should be a mixture of the two teams, working together to nurture them until they’re ready to buy. But the fact is, nobody wants to do it, because it’s more time out of their already busy day for a job that’s not strictly ‘theirs’.

Wouldn’t it be great if there were a system out there that could help you manage this? So much so, that all you’d need to do is decide on a strategy, get it set up, and let it roll, only tweaking and adjusting when you need to along the way? Enter Force24.

The Power of Lead Nurturing

79% of marketing leads never convert into sales.
Force24 has nurture strategies to reduce this and a bullet-proof system to support them.

Lead nurturing

Get maximum results from your leads with minimal effort

  • Don’t scare away valuable leads by passing to sales too soon
  • Save time on manually engaging with contacts until they’re ready to buy
  • Build brand loyalty and stay ahead of your competitors

Get in touch

“It’s about time the war between sales and marketing ended. Team alignment is needed for best results for each and every company, ours included! By working together, lead flow is steady, managed and most importantly valuable. That’s what we drive in all of our clients’ lead nurturing strategies too.”

Nick Washbourne, Commercial Director

Taking the hard work out of lead nurturing

Force24’s lead nurturing strategies are built to create a seamless and steady flow of leads through the full traditional sales funnel, from an introduction to the point of conversion. Our system is build to support these strategies. And our team is built to support you in the implementation of them.

Prospect and customer lifecycles

Start as you mean to go by building strong, engaging content and distributing it as part of beautifully executed prospect and customer lifecycles so your contacts feel loved from the start.

Multi-channel automation

Spread your word across multiple channels including email, direct mail and SMS to ensure a consistent message, delivered in a range of formats sure to pique every contact’s interest.

Buyer personas

We’re big fans of personalised and relevant content, but you don’t have to know everything about your prospect to start the lead nurturing process. Use what you learnt about previous contacts showing similar engagement patterns to drive powerful strategies.

Intelligence gathering

Ask the questions that gain you access to the information you need to personalise campaigns for each and every contact. The more you learn, the more personalised and effective your lead nurturing will be.

Dynamic content

Use the information gleaned from your leads to improve your process by nurturing each contact on a personal level. Nurture one lead at a time, simultaneously.

Landing pages and microsites

Commit to your cause by creating compelling landing pages and information-rich microsites that will allow your lead to self-educate. If they have all of the information they need, getting them over the line should be that bit easier.

Lead scoring

Lead nurturing the easy way with the Force24 system, which handles everything for you, from scoring leads based on their engagement levels, to pushing them automatically to the sales team for follow up at a point pre-determined by you.

Telemarketing

Record all relevant information on a lead, from their score and past engagement information to any conversations with the sales team. With the Force24 telemarketing queue, follow up activity is quick and easy to access by any member of the team.

Free training – for life

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For the lifetime of your agreement with Force24 you will have access to free online one-to-one training. Our objective is to empower you via training to ensure you get the maximum return on your investment.

Let us help you to build efficient and effective lead nurturing campaigns

We work as an extension of your own team, with support every step of the way. From building powerful creative to make sure you’re saying and showing your message in the right way, to ensuring your pitch perfect message is being heard with a dedicated team of deliverability experts.

See how we can help