In this new digital world, there are two types of people: those who embrace change and those who reject it. The embracers are easy to spot, with their latest generation iPhones watching modern remakes of classic films. The rejecters are harder to identify. But one thing is for sure, both will respond to direct mail-style selling. As long as you’re doing it right.
The importance of automated direct mail to your strategy
Automating direct mail means that DM becomes an integrated part of a wider journey your customer is taking. And while it may be a more ‘traditional’ marketing channel, the techniques we use are far from old-fashioned. Gone are the days when laborious print processes meant DM was the most expensive channel. Setting up your DM deliveries with our procured print partners means you can relax, knowing everything is in hand. When it comes to direct mail, less is more. Despite everything, it’s very easy to get your approach wrong, and when that happens, you put your reputation as a company at risk. With a range of different strategies at our disposal, we build a plan of action to suit you, with your goals at the forefront.
There’s no better time to integrate direct mail into your strategy than at the very beginning. By utilising all channels at this early stage, you can establish to which each contact responds best in order to make future campaigns even more impactful.
With Force24, it’s as easy to create and dispatch customised direct mail as it is email. Based on what the contact engages with and in-line with the other channels, the direct mail produced is personal and relevant, with minimal manual intervention.
Add direct mail as an additional step in your follow-up process to ensure that your contact has seen your message before they get a call from your sales team, even if they haven’t engaged with you online.
When teamed with our local area search function, direct mail becomes a powerful tool for getting your message to the right people in a specific location. Whether it’s a new store opening or local sale, make sure the right people, and only the right people, are hearing about it.
Give an extra push to contacts that didn’t complete the required ‘goal’ by trying a different channel. Direct mail retargeting works as a soft reminder that isn’t too pushy and will prove your company’s legitimacy.
Where appropriate, integrate direct mail into the transactional communications with your customer. It will solidify your legitimacy as a company as well as filling them with confidence in you as a trusted provider.