Acquisition marketing

Win the customers
you will later retain

Acquisition marketing to complement your retention efforts, not overshadow them.

A simple search on the internet will tell you that it costs 6–7 times more to acquire a new customer than it does to retain an existing one.

So that settles it. Invest 100% of your time and money into your customer retention initiative and you can’t go wrong, right?

Well, actually, we think too many companies focus too heavily on customer retention and forget the simple truth: some customers will leave. And nothing you can do will completely eradicate this risk, so it’s vital that you keep bringing new customers through the door with an impactful but cost-effective approach to customer acquisition. One that is as easy as possible to run and, more importantly, provides measurable and actionable results.

Only 40% of companies have an equal focus on acquisition and retention.

Force24 helps you create a powerful acqusition strategy to work alongside  your retention efforts.

Mobile marketing

Mobile marketing

The importance of on-going acquisition

  • Maintain a steady flow of new customers into your business

  •  Attract the customers you'll later retain for improved ROI

  • Gain powerful brand awareness

In with the new

With a wide range of techniques and sophisticated technology to support them, the Force24 team work with you to ensure you’re making the maximum impact with minimal spend and effort.

Prospect lifecycle

There’s no better time to integrate direct mail into your strategy than at the very beginning. By utilising all channels at this early stage, you can establish to which each contact responds best in order to make future campaigns even more impactful.

Cross channel automation   

Communicate with your prospects via email, direct mail and SMS to find out what works for them. Not only will it guarantee that your message is heard, they’ll respect you more for getting to know them and treating them as an individual in an increasingly consumerist world.

Buyer personas

Take an educated guess on what your prospects want to hear, how they want to hear it and more by using information gleaned from past experiences with prospects displaying similar buying profiles.

Reflex actions   

Show your prospects exactly what you want them to see, in the order you want them to see it, guiding them through your brand and your sales process your way.

Dynamic content

Tailor your messaging to suit individual prospects based on their engagement history and website activity.


Cart abandonment 

Make the most of every potential sale by following up on those who show cart or basket activity but don’t complete the check out.

Let us help you to build efficient and effective prospect lifecycles

We work as an extension of your own team, with support every step of the way. From building powerful creative to make sure you’re saying and showing your message in the right way, to ensuring your pitch perfect message is being heard with a dedicated team of deliverability experts.

Speak to us today about how we can help with your acquisition marketing