A simple search on the internet will tell you that it costs 6–7 times more to acquire a new customer than it does to retain an existing one.
So that settles it. Invest 100% of your time and money into your customer retention initiative and you can’t go wrong, right?
Well, actually, we think too many companies focus too heavily on customer retention and forget the simple truth: some customers will leave. And nothing you can do will completely eradicate this risk, so it’s vital that you keep bringing new customers through the door with an impactful but cost-effective approach to customer acquisition. One that is as easy as possible to run and, more importantly, provides measurable and actionable results.
Maintain a steady flow of new customers into your business
Attract the customers you'll later retain for improved ROI
Gain powerful brand awareness
With a wide range of techniques and sophisticated technology to support them, the Force24 team work with you to ensure you’re making the maximum impact with minimal spend and effort.
There’s no better time to integrate direct mail into your strategy than at the very beginning. By utilising all channels at this early stage, you can establish to which each contact responds best in order to make future campaigns even more impactful.
Communicate with your prospects via email, direct mail and SMS to find out what works for them. Not only will it guarantee that your message is heard, they’ll respect you more for getting to know them and treating them as an individual in an increasingly consumerist world.
Take an educated guess on what your prospects want to hear, how they want to hear it and more by using information gleaned from past experiences with prospects displaying similar buying profiles.
Show your prospects exactly what you want them to see, in the order you want them to see it, guiding them through your brand and your sales process your way.
Tailor your messaging to suit individual prospects based on their engagement history and website activity.
Make the most of every potential sale by following up on those who show cart or basket activity but don’t complete the check out.