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Blog post picture 1 June 2017
by Nick Washbourne

The secret to a happy ‘marriage’ between sales and marketing…

They’re two of the most important departments within a modern organisation, especially one that is striving for growth. And some savvy business owners instantly recognise the benefits that can be achieved when the professions work closely together in pursuit of the same objectives. Many businesses are acknowledging this and recruiting individuals into the role of ‘Sales and Marketing Directors’ to enhance this synergy.

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Blog post picture 25 August 2016
by Adam Oldfield

Is it possible to reactivate a dead lead?

Force24 hit the headlines again yesterday when we were asked to pen the latest in a series of advice-led features for Marketing Tech. The piece focused on one of the most dreaded problems for marketing and sales professionals – when a lead goes cold. But, we outlined how, with a little help from intuitive technology, it’s possible to breathe life back into that ‘dead lead’. If you missed the write up, you can read it in full, here…

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Blog post picture 29 April 2016
by Adam Oldfield

The changing CMO agenda

It’s a fact we’ve all come to realise – customer expectations are higher than ever before. Largely as a result of technological innovations, the demands being placed on brands are constantly changing. Customers now expect free delivery on a Saturday, live online chat instead of call centre queues, readily-available reviews to inform their purchasing decision and EVERYTHING accessible from a smart phone. But what does this mean for the world of marketing?

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