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Blog post picture 2 August 2017
by Adam Oldfield

Six steps to the perfect email

We know from a previous blog that, when it comes to email marketing, there's a HUGE fear of pressing send. So, to remove some of this dread that marketers continue to experience, we've compiled a 6-step checklist for the perfect email. And it's free!

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Blog post picture 20 April 2017
by Nick Washbourne

Kicking out the average

As a marketer, it’s more difficult than ever to produce campaigns that ‘wow’. So because we’re all about championing brands to buck this trend, our MD Adam Oldfield spoke to the Chartered Institute of Marketing about how this can be achieved. You can read the article in full here…

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Blog post picture 15 March 2017
by Nick Washbourne

What is the REAL fuss about email personalisation?

It reported on a research study which found that personalised promotional emails were shown to deliver six times more transaction rates and revenue, than non-personalised equivalents. Personalised emails also achieved 29% greater open rates and 41% higher unique clicks.

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Blog post picture 5 December 2016
by Adam Oldfield

How can you avoid Clutter folders?

With so much effort being ploughed in to avoiding junk folders, many marketers are now overlooking another growing problem – Clutter. But this clever cousin can prove just as punishing when it comes to ROI.

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