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  • Marketing automation – a job-guzzling robot or a must-have assistant?
    • Nick Washbourne
    • 20th June 2017

    Marketing automation – a job-guzzling robot or a must-have assistant?

    Whilst some people love tech, others loathe it, overlooking the benefits it can bring, for the fear it will replace them in the workplace.
    I suppose it’s understandable – the marketing profession has continued to evolve, with ongoing innovations constantly shaping the way we create and communicate with prospects and customers.

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  • The secret to a happy ‘marriage’ between sales and marketing…
    • Nick Washbourne
    • 1st June 2017

    The secret to a happy ‘marriage’ between sales and marketing…

    The secret to a happy ‘marriage’ between sales and marketing…

    They’re two of the most important departments within a modern organisation, especially one that is striving for growth. And some savvy business owners instantly recognise the benefits that can be achieved when the professions work closely together in pursuit of the same objectives. Many businesses are acknowledging this and recruiting individuals into the role of ‘Sales and Marketing Directors’ to enhance this synergy.

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