If you’ve plugged in marketing automation – hopefully that’s Force24 – and want to get even more from your intuitive tool, we’ve written our latest guide just for you!
As a leading UK marketing automation platform vendor, we’ve observed and helped shape the industry by developing tools and standards that help marketers all over the world do more with their digital solutions.
Within our Force24 platform alone, we currently hold over 25,000 active customer journeys and have computed more than 200 trillion actions and interactions on behalf of 2,500 B2B and B2C clients – including BBC Children in Need, Michelin and JML.
So, you’re in good hands with us!
Combining our workforce’s many years of experience and best-practice journey techniques and tips, The Ultimate Guide to Marketing Automation aims to show you what works and what doesn’t when it comes to supercharging your email marketing comms.
When you download your free copy, you’ll be able to:
- Build perfect plain text emails, gated content, and landing pages
- Analyse your campaign success via lead score metrics
- Understand your audience on a deeper level
- Use engagement curves
- Drive B2B lead generation
- Pass hot leads to your sales team
- And more!
But, before you get your guide, make sure you’ve got an email service provider in place with an email template editor that ensures you produce mobile compliant emails. It must also have the ability to monitor a user’s web engagement, a lead scoring platform, and a tool that’s capable of building landing pages (rather than direct traffic). Plus, your marketing automation engine must come equipped with the following features:
- CRM integration to push key contacts to the sales team
- An extensive integration app library to the major marketing apps you use in your business
- A delay module that takes into account times of day (so your triggers work seamlessly)
- And the ability to make decisions based on the time of day.
Ready to get started? Download your copy now and let’s supercharge your marketing!
And don’t forget with Force24, we provide marketers with receive free training and support for life. Find out more here.