We’re as renowned for our people as we are for our tech. So, once a month, we put a member of our team in the spotlight to learn more about their role, why they’re good at it, and what their advice is for the wider world of marketing. Next up, Davey Hennessey, our brilliant business development manager…
1. Summarise your role in one paragraph
I identify new business opportunities and understand their requirements and marketing goals. This enables me to ensure that Force24 provides the best product and service to such brands, achieving their individual targets.
2. What’s your favourite part of the job?
I’m speaking to new people every day, learning about their brand and working with them to develop tailored solutions that meet – and exceed – their marketing objectives. I’ve also got a great team around me and, even throughout remote working, they’ve always made time to help out and discuss ideas, or just have a chat. That’s important when you’re working from home all the time!
3. Which one word would your colleagues use to describe you?
So, I instantly regretted asking this question to my team! After some ‘trolling’ shall we say, I finally got a reasonable answer – dedicated.
4. And the word you think best describes Force24?
Caring. We appreciate and work closely with all our B2B and B2C brands and marketers, and I think that comes from having a genuine and personable relationship with them – that’s the experience I’ve had in my time at Force24.
5. Why do you personally think Force24 stands out from competitors?
There are a few things I feel Force24 does better than competitors. It’s a super intuitive and easy-to-use marketing automation platform that brings web tracking, SMS, email and more all under one roof.
However, what really stands out is the free customer training and support for life. This is delivered by a friendly, UK-based team that’s skilled in providing any technical and strategic help a client could ever need.
6. The phone rings and it’s your dream client… who would it be?
I’ve been doing a lot of work in the automotive sector as the Force24 platform is perfect for helping car dealers and brands to deliver tailored automated customer journeys. With that said, we’ve got Perrys, Lloyd Motor Group, Stoneacre, Hartwell and more on our books so I’d love to build this industry portfolio even further.
7. What’s your favourite feature within Force24’s marketing automation platform?
The slick email and landing page toolbar allows you to easily use dynamic content blocks, meaning each recipient has a completely different experience from a piece of marketing communication because it’s based on their individual interests and brand engagement. I love the reaction from clients when we show them this feature.
8. The office attracts quite a lot of attention from visitors. What’s the best bit?
Having been working remotely since joining Force24, I can’t answer that properly at the moment. However, I’ve been told about the pods – they seem to be very popular with colleagues who have been in the office pre-pandemic.
9. What is the biggest challenge facing the marketing industry over the next 12 months?
Covid-19 has forced a lot of brands to change the way they do business and how they market their products and services. Many organisations have done a great job when it’s come to adjusting to vast change.
Now it’s time for these enterprises to take a more intelligent approach to digitising their martech comms – and ensuring they’re speaking to customers on a deeper, hyper-personalised level.
10. And your top marketing hack?
Automation, automation, automation! Let your data and your tools do the heavy lifting for you. I often speak to marketers who take up so much of their time manually create emails from scratch or they send out digital comms with generic messages that are loosely received by all – which is not how customers operate today.
Instead, you should be automating the entire process and letting it run in the background so then you can use the hours you save on creating better content, utilise different channels and make sure your customer nurture journeys are reaching the right person with the right message, at the right time.