Welcome to Force24, head of people Helen Charlesworth!

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Welcome to Force24, head of people Helen Charlesworth!

12 March 2021
by Force24

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We have appointed senior HR professional Helen Charlesworth to prioritise employee engagement, company culture and in-house processes, ensuring our business is an “employer of choice” for emerging tech talent.

Excited by organisational challenges and opportunities that our marketing automation platform Force24 presents, Helen can draw on her experience as the former head of HR for sustainable modular home start up, ilke Homes. Despite being the enterprise’s first ever employee in 2017, she was integral in helping the business to grow into a 650-strong operation – in just two years.

And following her head of HR position with LNT Group – which operates a number of businesses particularly in the care home sector, as well as car manufacturer Ginetta – Helen is focused on supporting Force24’s ambitions to continue to lead the way as the UK’s fastest growing marketing automation platform.

Her head of people appointment comes on the back of our £4.8 million investment news which was announced at the end of 2020. This funding means we can realistically achieve our ambitions of rolling out more intuitive technology features, nearly triple our workforce from 62 to 170 – by the end of 2024 – and grow our customer base from 2,500 B2B and B2C brands to over 4,000.

Since the turn of 2021, we have welcomed 22 new starters in total, including a finance director and chief technology officer, to bolster our business development, automation offering and in-house capabilities.

Commenting on her new role, Helen said: “I was incredibly intrigued about a business that has been going for over 10 years without a recognised people function.

“I didn’t quite know what to expect but soon discovered an incredibly driven workforce full of talented employees who were all eager to do their best for customers.

“Being part of a thriving company culture is refreshing and everyone seems excited by the thought they’re contributing to Force24’s huge growth. I want us to keep driving that forward and develop an employee value proposition that means we’re a desirable employer of choice.”

Speaking about our exciting growth plans and the role in which Helen will play to accelerate these ambitions, operations director Diana Rowatt added: “Helen brings a wealth of experience and a fresh and exciting direction for our business as we continue on our rapid growth trajectory.

“We’re already seeing the impact she’s making on the team in terms of employee engagement initiatives and how we can strategically develop our people function to focus even more on talent, processes and technology.”

Further plans include growing our customer success team – established in 2020 – to 30-plus employees by the end of 2022 and advancing our global footprint throughout EMEA and USA in under three years’ time.

Force24
Marketing Automation

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