Company continuity will be high on many business agendas as organisations across the global battle on throughout the Coronavirus crisis.
During the UK lockdown, some brands have tried to align themselves to the pandemic whereas others have used the time to adapt the ways in which they talk to their customers – instead opting to empower their audience during COVID-19.
It’s clear to see that there have been some obvious ‘winners’ during the nation’s ‘shutdown’ – for example, nobody can deny the impact that Zoom has had in helping businesses to provide an effective comms solution for workforces operating remotely.
But how have marketeers ‘won’ in terms of adapting their messages during such a critical time? And exactly how prepared should organisations up and down the country be as many premises begin to re-open their doors?
Our managing director, Adam Oldfield, joined online tech show Disruptive.Live to discuss these very topics with guest host Alex Iszatt on ‘The Andy Show’ – and all from the comfort of his garden shed!
Uncovering how marketing departments can keep effectively communicating with customers during the crisis, and why early preparation from savvy brands should see them ultimately prevail, Adam delivered critical insight and advice for marketeers to succeed following one of the most challenging periods of our lifetimes.
“How are we going to move into the ‘new normal’? That’s the question organisations should’ve been asking themselves a long time ago. Those that haven’t been thinking this way are going to be left behind,” Adam explained during the interview.
“Now is the time for a marketeer to become the best they can be. They have to become energised and passionate to succeed, as well as have a dose of empathy because they need to relate to how consumers are feeling.”
Alongside providing online comms tips and advice, Adam further discussed how savvy professionals could use this time to enhance integrated campaigns, further understand customer optimisation and build a strategically led framework that encourages recipients to convert.