It proved a great event for our marketing automation experts in 2017, so Force24 will once again be heading to Prolific North Live this year.
But the team won’t just be exhibiting at EventCity, Manchester, from 28 February – 1 March.
Our MD Adam Oldfield will also take to the stage in the Insights Theatre, to deliver a 20-minute advice-led session for the expo’s delegates.
When it came to choosing a topic, this was far from easy. Adam spoke to the events team regarding a number of suggestions ranging from seasonal marketing tips to boost year-round campaign engagement, to 10 things to ask in a marketing automation demo. These subjects, and more, will be covered on the Force24 blog as 2018 unfolds.
But the collaborative discussion resulted in the topics being whittled down to two:
- Say no to open and click rates – the marketing metrics you really need to be focusing on in 2018
- A 30-minute guide to the perfect B2B customer nurture journey
The final decision will be made in a matter of days. Whichever subject is chosen, with more than 15 years’ at the helm of digital marketing firms, Adam is sure to share a wealth of straight-talking Yorkshire insight with the event’s attendees.
The time of the presentation will also be confirmed within the next couple of weeks so follow us on Twitter and keep your eyes peeled for updates. And be sure to drop by stand 43 to give Force24’s next-generation marketing automation platform a try!