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THE MARKETING AUTOMATION SERIES - Customer retention

21 August 2017
by Force24

In our monthly marketing automation series we focus on some simple tips to help marketers do their jobs quicker, and slicker, through the use of tech. This month, we put customer retention strategies in the spotlight…

For many brands it’s taken years for the penny to drop, but now an overwhelming number of marketers are considering how to give customer retention strategies the attention they deserve.

The problem is that retention can be very expensive. To keep customers satisfied, you have to provide a great service exactly when they need it. To keep them loyal, you have to go the extra mile.

Treating your online customers with the same care and attention that you would one who was standing right in front of you can be difficult and expensive to master. But not with Force24.

We use 3 key principles to do this:

  • We automate communications with loyal customers for strong relationships without the effort
  • We combine courtesy emails and sales messaging for a perfect blend of brand loyalty and revenue
  • We encourage positive word of mouth and grow brand awareness

For those of you that want the detail…

When it comes to retention, we know that keeping the costs low and the ROI high is your priority, so we’ve built a range of marketing automation solutions to help you achieve just that:

  • Nursery comms

First impressions are everything, even in marketing. Sending new customers on a journey built specifically for them, explaining the benefits of working with you over your competitors and giving them exclusive information and promotions, will go a long way.

  • Cross channel automation

Mix up your means of communication utilising email, direct mail and SMS depending on the context of the message. For time-sensitive messages, use SMS for almost guaranteed instant engagement, for instance.

  • Subscription preferences

 Giving your customers the freedom to choose what they want to hear from you will ensure you’re only sending relevant information, which in turn protects your brand’s reputation.

  • Surveys

Gather useful feedback on what’s working and what isn’t for your company as well as making your customers feel like their opinion is valued.

  • Dynamic content

Tailor your messaging to suit your customers based on their engagement history and website activity, to ensure what you’re sending is relevant.

  • Cart abandonment

Keep an eye on your customers’ activity, and push for any potential sales that go uncompleted.

  • Upselling and cross selling

Send relevant upsell and cross-sell messaging to your customers based on what they have bought or shown interest in previously 

  • Transactional comms

Keep your customers in the loop regarding orders, delivery and charges by sending dual-purpose transactional messages, whilst maintaining customer loyalty and reinforcing your brand.

With a wide range of marketing techniques and sophisticated automation technology up our sleeves, we’ll work with you to ensure you’re making the maximum impact with minimal spend and effort.

Fancy a demo?

Force24
Marketing Automation

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Reading about a platform is all well and good, but to see it in action is another thing entirely! Get in touch and book a free one-to-one demo to see how you could get the most out of Force24.

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