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THE MARKETING AUTOMATION SERIES - mobile marketing

28 July 2017
by Force24

We all know how much our customers rely on the super-gadgets in their pockets. But how can automation technology aid your mobile marketing efforts..?

Did you know that more people in the world own a mobile phone than a toothbrush? With such densely populated airwaves, it’s never been more important to ensure your messages are being sent with mobile users in mind, and that, when delivered, they’re standing out from the crowd.

With a strict character limit, it can be difficult to create razor-sharp, SMS-ready messaging, but done right, it can massively improve your overall campaign performance. After all, 76% of people are more likely to read an SMS than an email.

So what role do we play?

Force24 helps you get your message heard, quickly.

SMS is arguably the most intrusive approach to direct marketing, which has its upsides and downsides. The good news is that, with SMS, you’re almost guaranteed to be noticed. However, being noticed too often, or with the wrong approach, could seriously harm your reputation, so the advice is to tread carefully.

Force24’s subtle approach to SMS marketing strikes the delicate balance between being too invisible and too aggressive, for maximum impact.

How? Using just some of the following:

Nursery comms

An initial journey to welcome your customers is the perfect time to introduce SMS. Then, monitor responses closely for more effective journey planning moving forward, using it more often where engagement is good and less frequently where engagement is poor.

Intelligence gathering

Asking simple questions can tell you a lot about your subscribers, and the information gathered could be pivotal in securing purchases from them in the future. Asking via SMS makes it as easy as possible for them to respond, even when they’re on the go.

Cart abandonment

There are many reasons that someone might abandon their basket before committing to a purchase. The good news is that they’ve already done all of the hard work, so why not give them the final nudge they need on the device they probably use more than any other?

Refer a friend

What better way to get a customer to refer you to a friend than to ask them to do so on the device that they probably use to speak to them?

Surveys

SMS is a quick and easy way to ask for feedback. With short surveys sent directly to their mobile phone, the user will feel as inclined to review as if a friend were asking, making for genuine and useful answers.

Transactional comms

Whether everything is under control, or you need to warn a customer of potential issues, keep the recipient in the loop on recent purchases with important, easy-to-access updates on payment and delivery information.

Need some final convincing? Here’s why to implement mobile marketing in your marketing strategy:

  • It encourages contacts to engage with your brand when they’re out and about 
  • It ensures important messages, such as order updates, are delivered and read
  • It gets time-sensitive messages out in an instant

Ultimately, it achieves as good as guaranteed dialogue with your subscribers.

Want some help with your next mobile marketing campaign? Contact us or why not book a demo..?

Force24
Marketing Automation

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Reading about a platform is all well and good, but to see it in action is another thing entirely! Get in touch and book a free one-to-one demo to see how you could get the most out of Force24.

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