Nurture

Build human relationships
with intelligent technology

Engage prospects with intelligent nurturing

Nurturing is the process of engaging and building relationships with prospective customers and clients. Most prospects are unable or unwilling to purchase immediately, but may still buy-in to you as a brand. Force24's intuitive system keeps prospects 'warm', advancing them to the stage where they are ready to buy. We build relationships with your subscribers, with quality, well-timed content that boosts engagement and ultimately drives conversion.

Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Can you afford not to invest in Force24?

Prospect Lifecycle

Prospect Lifecycle

Preserve your prospect relationships until they're ready to convert

A prospect's lifecycle begins the first time a contact interacts with your brand. It should be a steady flow of communication, tailored to build brand awareness, trust and loyalty.

Approximately 50% of prospects don’t buy immediately, but that doesn’t mean they won't buy at all. Nurturing these leads is crucial. Force24 helps you to improve consistency in your marketing campaign and takes the hard work out of nurturing valuable prospects. Using engagement intelligence, Force24 targets prospects with a series of relevant content based on their individual actions, to gently push them towards conversion.

  • Automated direct messages tailored to individual prospects
  • Gradually nurture leads over the prospect lifestyle
  • Fully managed by your dedicated account manager
Reflex actions

Reflex actions

Control what your prospects see next

Prospect management is as much about controlling what they see and when they see it as much as it is about getting your content seen.    

Using engagement intelligence, Force24 targets subscribers who have acted in response to your communications, triggering the next carefully selected leg of the journey to conversion.    

  • Drive sales from subscribers with high engagement 
  • Improve conversion rates from the prospect lifecycle 
  • Target prospects with relevant, well-timed communications
See how we manage your account

Multi-channel marketing automation

Multi-channel marketing automation

Engage your prospects using multi-channel communication

Adopt a targeted, strategic approach to marketing with automated direct mail, SMS and email communications. Mould personalised cross-channel communications to pain-points and gradually nurture subscribers to generate future business using Force24.

Whether you’re trying to capture the attention of a currently unengaged audience, or strengthen your messaging with a multi-channel attack, we optimise brand engagement with our versatile yet consistent approach.

  • Automated Direct Mail

    • Personalised, relevant direct mail can be incredibly effective as part of a wider marketing campaign.
    • 65% of consumers of all ages have made a purchase as a result of direct mail (source: DMA)
    • Consistently, direct mail yields higher response rates and a lower cost per lead.
    • Direct mail campaigns can increase trust and confidence in your brand and raise awareness that an email campaign may not achieve.
  • Automated SMS

    • Text messages are read, on average, within 5 seconds of receipt.
    • SMS can form part of the pre-defined journey of automated communications.
    • SMS can encourage your prospects to engage with your brand on the move.
    • Spread your message consistently with other channels.
    • Send 'urgent' or 'time sensitive' messages to push for conversion.
  • Automated email

    • Send the right email to the right person at the right time
    • Set contacts on pre-defined journeys easily and quickly
    • 44% of email recipients made at least one purchase last year based on a promotional email 
    • Trigger emails based on specific dates
  • Automated telemarketing

    • Get leads straight to your telemarketing team for follow up 
    • Ensure you don’t miss out on sales sue to poor communication between sales and marketing teams
    • Enable your telemarketers to leave notes on leads for further follow up 
    • Allow your telemarketing team a view of a contact’s full engagement history 

Gather intelligence about prospects and buyers.