Nurturing is the process of engaging and building relationships with prospective customers and clients. Most prospects are unable or unwilling to purchase immediately, but may still buy-in to you as a brand. Force24's intuitive system keeps prospects 'warm', advancing them to the stage where they are ready to buy. We build relationships with your subscribers, with quality, well-timed content that boosts engagement and ultimately drives conversion.
A prospect's lifecycle begins the first time a contact interacts with your brand. It should be a steady flow of communication, tailored to build brand awareness, trust and loyalty.
Approximately 50% of prospects don’t buy immediately, but that doesn’t mean they won't buy at all. Nurturing these leads is crucial. Force24 helps you to improve consistency in your marketing campaign and takes the hard work out of nurturing valuable prospects. Using engagement intelligence, Force24 targets prospects with a series of relevant content based on their individual actions, to gently push them towards conversion.
Prospect management is as much about controlling what they see and when they see it as much as it is about getting your content seen.
Using engagement intelligence, Force24 targets subscribers who have acted in response to your communications, triggering the next carefully selected leg of the journey to conversion.
Adopt a targeted, strategic approach to marketing with automated direct mail, SMS and email communications. Mould personalised cross-channel communications to pain-points and gradually nurture subscribers to generate future business using Force24.
Whether you’re trying to capture the attention of a currently unengaged audience, or strengthen your messaging with a multi-channel attack, we optimise brand engagement with our versatile yet consistent approach.