A high-performing retail or ecommerce business has two main focuses: maximising on the potential of their current customers, and enticing new prospects into becoming buyers. Two very different missions, both equally as important, both requiring their own set of strategies and initiatives.
Force24 is here to help every step of the way, from attracting more traffic to your website, to closing sales, with a platform that allows you to easily monitor, analyse and compare results to drive improvements.
Benefits of marketing automation for retail and ecommerce businesses
It is predicted that 80% of your revenue comes from only 20% of your customers, so it is absolutely vital that you’re capitalising on every customer. Luckily, it’s easier than it seems with Force24.
Force24 have a number of bespoke marketing automation solutions focused on nurturing contacts into buyers, and buyers in to multi-buyers for retail and ecommerce.
No two customers are the same, but they may have striking similarities. Use previous buyer behaviour to create personas for commonly seen trends. Using buyer personas, you can make recommendations to your subscribers, cross sell similar products and upsell additional extras for further revenue.
As a retailer, it can be hard to strike a balance between promotional and lifestyle emails. It’s always been a bit of a guessing game… until now. If your subscribers don’t want to receive your promotional emails, give them the option to opt out without unsubscribing altogether. Respecting them will gain you their respect in return.
Experts believe that a staggering 63% of the revenue lost to companies though abandoned shopping carts is potentially recoverable. At Force24, we help you build smart, tailored journeys that encourage checkout completion to send your profits soaring.
It costs 5 times more to acquire a new customer than it does to keep an existing one, so make sure yours are happy. A journey dedicated to new customers, giving them sneak previews and encouraging further spend, is a sure-fire way to build customer loyalty, freeing up your time to focus on acquiring more for the same journey.
A personal recommendation is the best kind of promotion you can get. With so much negativity in the world, make sure you’re making the most of your happy customers by encouraging them to spread the word. A simple cycle can win you new customers with minimal effort.
The most loyal customers are the ones that trust you. Given the choice, consumers choose good service over everything else, every time, so make sure you’re keeping them in the loop. From telling them of company updates, delivery information and asking for feedback, keeping up the dialogue following the point of sale will increase your credibility and the chance of repeat purchasing.