One of the hardest parts of events marketing is proving ROI. While events as a marketing channel is undoubtedly valuable, attributing a number to it can be difficult.
Get people to commit to attending the event and reduce the on-the-day drop out
Keep people engaged throughout the event and tell no-shows what they’re missing
Don’t let relationships go cold. Follow up with nurturing campaigns post-event
Generate excitement in the run up to your event with a series of communications that will encourage prospects to sign up, and fill your attendees with enthusiasm for the upcoming event, reducing the fall out rate.
Force24 makes these key communications simple for events marketing managers, taking the hassle away by managing your automated campaigns for you.
Once people are buzzing about your event, it’s essential to maintain the momentum. Force24 allows you to take attendees on a journey of automated communications informing them of upcoming sessions and seminars, telling them where to head next and even giving details of lunch and refreshments.
By automating on-the-day communications, you can create a positive brand experience that will help your event make an impact, so you’re free to focus on on ensuring the event itself runs smoothly.
You invested countless resources in marketing your event, so don’t lose these valuable contacts the moment your event comes to a close. Continue the journey with your attendants, and build lasting relationships with valuable prospects.
Force24’s post-event automation allows you to thank your visitors for attending, direct prospects to relevant content, cross-sell your services, or simply continue the positive brand experience that will keep them talking for weeks.
It’s guaranteed that almost every single one of your attendants will have a smartphone. Instead of wasting valuable time and energy collecting data with a clipboard, automate the process with QR codes. Force24 can take this time-consuming task of data collection and list building off your hands.