Direct Mail

Old school marketing
the new way

Maximising response rates with direct mail

In this new digital world, there are two types of people: those who embrace change and those who reject it. The embracers are easy to spot, with their latest generation iPhones watching modern remakes of classic films. The rejecters are harder to identify. But one thing is for sure, both will respond to direct mail-style selling. As long as you’re doing it right.

According to the Direct Mail Association Factbook for 2013, 65% of consumers of all ages have made a purchase as a result of direct mail.

Force24 helps you to integrate direct mail seamlessly within your digital strategy.

Direct mail

Direct mail

The importance of automated direct mail to your strategy

  • Strengthen your brand’s message by making it consistent across all channels
  • Reach those who are distrusting of digital channels
  • Get your brand seen by everyone who touches it on the way to your recipient

Direct mail strategies to suit you

Automating direct mail means that DM becomes an integrated part of a wider journey your customer is taking. And while it may be a more ‘traditional’ marketing channel, the techniques we use are far from old-fashioned. Gone are the days when laborious print processes meant DM was the most expensive channel. Setting up your DM deliveries with our procured print partners means you can relax, knowing everything is in hand. When it comes to direct mail, less is more. Despite everything, it’s very easy to get your approach wrong, and when that happens, you put your reputation as a company at risk. With a range of different strategies at our disposal, we build a plan of action to suit you, with your goals at the forefront.

Prospect lifecycle

There’s no better time to integrate direct mail into your strategy than at the very beginning. By utilising all channels at this early stage, you can establish to which each contact responds best in order to make future campaigns even more impactful.

Personalised direct mail

With Force24, it’s as easy to create and dispatch customised direct mail as it is email. Based on what the contact engages with and in-line with the other channels, the direct mail produced is personal and relevant, with minimal manual intervention.

Pre-telemarketing campaigns

Add direct mail as an additional step in your follow-up process to ensure that your contact has seen your message before they get a call from your sales team, even if they haven’t engaged with you online.

Local area search

When teamed with our local area search function, direct mail becomes a powerful tool for getting your message to the right people in a specific location. Whether it’s a new store opening or local sale, make sure the right people, and only the right people, are hearing about it.

Retargeting

Give an extra push to contacts that didn’t complete the required ‘goal’ by trying a different channel. Direct mail retargeting works as a soft reminder that isn’t too pushy and will prove your company’s legitimacy.

 

Transactional comms

Where appropriate, integrate direct mail into the transactional communications with your customer. It will solidify your legitimacy as a company as well as filling them with confidence in you as a trusted provider.

Let us help you to build efficient and effective customer lifecycles

We work as an extension of your own team, with support every step of the way. From building powerful creative to make sure you’re saying and showing your message in the right way, to ensuring your pitch perfect message is being heard with a dedicated team of deliverability experts.

Speak to us today about how we can help your DM campaign