Ensuring your emails are making it into people’s inboxes is harder than it sounds. It’s infinitely more complicated than avoiding a few spam words. Luckily, you don’t have to worry about any of it. Our in-house deliverability team has it all covered. From DKIMs to DMARCs, we’ve thought of everything, leaving you free to focus on getting the message right. After all, everyone is going to hear it.
Working closely with both your account manager and the platform engineering team, our in-house deliverability team does all the hard work so you don’t have to. By monitoring every record from the start of your campaign right through to the end, we pick up on and resolve any issues before they affect the rest of your data. Phew.
We treat your data with the utmost care. Our intelligent system handles hard, soft and spam bounces as and when they happen so you can rest safe in the knowledge that bad email addresses are being removed as soon as they’re identified.
Role addresses (e.g. admin@ and info@) are stripped from the data before the file is uploaded, and unsubscribes are managed automatically by our system and cross-referenced frequently to protect your brand’s reputation.
Over the years, we’ve worked closely with some of the most advanced send platforms and have built up our reputation as a trustworthy sender. Some of the platforms we use include SendGrid, PowerMTA and AmazonSES.
In order to achieve the best results from your delivery, it is vital that we maintain strong relationships with all major ISPs. With this support, we’re easily able to manage blacklisting, SPAM traps and feedback loops to keep data as healthy as possible.
Because we send email in large volume, we protect you against phishing, spoofing and fraud attacks.
We have a Domain-based Message Authentication, Reporting & Conformance policy in place, otherwise known as DMARC. A DMARC policy allows the sender to indicate that their emails are protected by SPF/DKIM policies, improving overall deliverability.
All of our emails adhere to the most advanced email authentication methods, such as:
The main purpose of which is to ensure that emails get recognised as legitimate by the receivers and are protected against SPAM and abuse.
The best way to avoid your emails getting caught in spam traps is to stop them appearing like spam to the receivers. Spam emails are usually sent in huge batches to get to as many people and as quickly as possible. That’s why we send your emails in small batches, over a defined length of time as agreed with you. We call this throttling and the longer you have to throttle, the better.
Return Path is a global whitelist that helps emails get delivered by giving them VIP treatment at ISP level.
With a longstanding relationship with Return Path, and many of our clients already certified, we are experienced in supporting you through the process and remaining certified for guaranteed improvement in delivery rates.