Force24 helps you make the right decisions about your data. After all, data is vital to your campaign success and healthy data will mean a healthier return on the investment made.
We all know that ‘good’ data is imperative to the success of your marketing, but what does good data actually look like? In Force24’s eyes, good data is:
Clean. With no invalid or incorrectly formatted email addresses to bounce and ultimately damage your sending IP and brand.
New. Time and time again we see a strong, direct correlation between the recency of data collation and the response rate. The newer, the better.
Safe. Data that is looked after properly and is bound by the rules of data protection doesn’t stand the chance of being intercepted and improperly used.
So how do you make sure your data is good? In short, you don’t; we do. Whether your data is stored in-house or you’re looking for a new set to target, we treat it with the same TLC.
We store all data right here in the UK. This means your data is safe, secure, and protected by EU regulations.
Data security is a hidden risk for many businesses, yet very few actually assess their suppliers to ensure their data is in safe hands. You can rest assured that data security is a key priority for Force24.
With over 15 years experience in the data industry, we can deliver sound advice, best practice and guidance on data buying and handling, and will manage the whole process for you.
From which lists to buy, to purchasing lists on your behalf and guaranteeing the best prices, we can handle the entire process for you, freeing you up to work on your strategy.
The transition of purchased data into your in-house database needs to be managed to maintain list and IP health. We prime the newly bought data with campaigns aimed at getting some kind of engagement before we start marketing to the list.
We do this on a separate IP so that we don’t damage your existing reputation. This allows us to identify any bad data before using your usual IP.
We can help you identify the very best contacts in your list by segmenting your data intelligently. From simple segmentation looking for buyers and non-buyers, to complex segmentation like understanding who is most engaged and least engaged with specific products and services, we can optimise your campaigns for success. We can also tailor automated journeys to segments of data aimed at re-engaging lapsed subscribers, or optimising high-converting segments.